4 ways to manage your online image

2016Feb18_MicrosoftWindowsNewsAndTips_ANot only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.

How to use LinkedIn to create business value

2016Feb12_BusinessValue_ALinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

IT Security Policies you need to implement

2016Feb9_Security_AMost business owners have an employee handbook. But when it comes to the online security of their business, often times this portion is either not adequately addressed, or not addressed at all. However, with cyber crimes an ever increasing threat, and the fact that employee error is one of the most common causes of a security breach, it is incredibly vital that your staff is informed of your policies.

BCP strategies to keep your business open

2016Feb6_BusinessContinuity_AWhether your business is hit with a brief power outage or an extreme weather disaster, any kind of interruption to your organization’s productivity can cut into your profits. That’s why it is important to have a business continuity plan and utilize BC tools to ensure your organization can stay in operation at all times.

The Importance of Disaster Recovery

2016Jan25_BusinessContinuity_AMost business owners don’t normally think they will be a victim of a natural disaster…not until an unforeseen crisis happens and their company ends up suffering from thousands or millions of dollars in economic and operational losses — all because of the lack of thoughtful disaster preparedness.

Business intelligence made easy

2016Jan22_BusinessIntelligence_AWhen you think business intelligence, you likely think about charts and graphs that reveal valuable data about your customers, profits, and operations. While these may be simple enough for some to understand, what if you could simplify your data even more? A new innovation in the business intelligence world may have just made this a possibility.

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.