Blog

5 tips to turn Instagram followers into buyers

instagram-170px-01Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

Using automation in SMB marketing

2016december6_business_aOne of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.

Five tips to avoid a security breach

2016november25_security_aIf you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people.

Skype Insider Program from Microsoft

2016november24_voip_aMicrosoft has recently announced an Insider Program offering for Skype. This program will allow Skype users on Android, iOS, OS X, and Windows to access more features and updates to its Voice over Internet Protocol (VoIP) service and application. Read on to learn more about Microsoft’s new Skype Insider Program and how it can benefit you.

Prioritizing data backups with analytics

2016november21_businesscontinuity_aThe prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated per person on the planet.

Young workers are more gullible to tech scams

2016november10_security_aThe old cold-call scam is still a popular way for fraudsters to dupe people out of their money. But now they’re taking their tactics to the computer generation, and it can be surprising just who is falling for the new tech-related fraud. Read on to find out how scam artists are targeting the younger generation — and succeeding.

The pros and cons of Unified Communications

2016november9_voip_aWhen you run a business, having multiple communications streams and programs can be incredibly challenging and difficult. However, with Unified Communications (UC), there may be a way to combine all those communication streams into one. However, you may wonder about the pros and cons of UC. Before you choose a system, explore some of these benefits and drawbacks by learning more and then contact us with questions or to get information about how to transition to UC.

Understanding UC is important to understanding the pros and cons of this communications platform.

Grow sales with these social media options

2016november7_socialmedia_aEvery company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.